Capsule collection

There is a design for everyone… regardless of age, culture, place or any other quality; this collection aims at the wider range of consumers by making it customizable so that every person can express themselves with a unique creation of their own for every occasion.

By keeping the same frame structure across all categories (adapted to the overall shape), it is possible to offer a vast range of possibilities for personalization starting with the most basic elements, which encourages consumers creativity for transforming their jewellery as they please and explore every possible combination.

The main purpose is to reinforce the brand’s value proposition by supporting its most iconic product.

It capitalizes on the same concept of existing products, offering an innovative way of styling and combining them. This helps to integrate the new range easily, through a coherent proposal that mixes well with current collections while introducing new elements that pave the way for further development.